Paid Media Specialist

Mogotel Hotel Group, the fastest growing hotel chain in the Baltics and beyond, is looking for a Paid Media Specialist - the role driven to boost visibility and support the organization’s brands across paid search, display, paid social, and video channels.

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Posted: 15-08-2022 | Riga (Latvia)

Paid Media Specialist

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Paid Media Specialist responsible for day-to-day management, oversight, and optimization of paid advertising campaigns, including hands-on campaign management and vendor management. This role provides direction on campaign design, including identifying success metrics and the necessary mechanisms for tracking.

We are interested in you if:

  • You have Bachelor's Degree in Marketing, Communications, Business, or a related field.
  • Your previous experience setting up award-winning Google Ads, Microsoft Ads, and Facebook Ads advertising campaigns (copywriting, assets sourcing/design, landing pages design/management, etc.), interpreting results through previously set KPIs and optimizing campaigns with the customer journey in mind.
  • You have experience with additional ad platforms (ex: TikTok, LinkedIn, Pinterest, etc.) is a substantial advantage.
  • You have experience with sourcing, interpreting, and reporting data in Google Analytics.
  • Experience with tracking and visualizing data in Excel.
  • You are a self-starter, detail-oriented & data-driven, updated-to-date on paid media best practices (Google Ads, Google Analytics, Hubspot, DMI certifications are a massive advantage).

We will entrust to you:

  • Plan, execute and manage paid media campaigns for multiple brands, hotels, and affiliate organizations across paid search, display, paid social & video platforms.
  • Provide channel strategy input & recommendations to meet specific corporate objectives.
  • Perform ongoing campaign optimization, provide and implement recommendations for performance improvements (audience targeting, keyword research, competitive insights, creative suggestions, etc.)
  • Provide necessary paid media reporting and campaign analyses on a daily/weekly/monthly basis.
  • Assist content teams with providing creative specs, best practices, and recommendations for the assets in production.
  • Assist with writing/translating ad copy for paid search or A/B tests.
  • Meticulously organize projects and tasks within the corporate PM system.
  • Stay updated on industry trends & best practices across managed ad platforms.

Your benefits:

  • Health insurance(from the first month);
  • Work in a fast-growing Latvian company, which is also represented in 8 European countries;
  • Career growth opportunities both in Latvia and in other company projects in Europe;
  • Work in a professional team;
  • Challenging work with an excellent opportunity to realize yourself;
  • Other employee bonuses.

Salarry: from EUR 1800,- to EUR 2100,- depending on professional experience and eligibility requirements

Schedule: Full-time

Please send your CV and application letter in the "Information about candidate".
We will contact only the candidates who will be invited for an interview!

At SIA “Mogotel” Your personal data will be processed in accordance with the Privacy Policy, which you can find on the SIA “Mogotel” website in the Privacy policy section.

If you want your application with CV to be saved for use in the future selection of SIA “Mogotel”, please indicate in the application: I agree that my application and Curriculum Vitae (CV) are saved for the selection of SIA “Mogotel” and can be used in further selection for other suitable vacancies at “SIA Mogotel”.

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