Digital Marketing Specialist

Assist the digital marketing project manager in the implementation of digital marketing projects of the leading hotel operator in the Baltic’s – Mogotel.

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Posted: 05-08-2021 | Riga (Latvia)

Digital Marketing Specialist

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Objective

Assist the digital marketing project manager in the implementation of digital marketing projects of the leading hotel operator in the Baltic’s – Mogotel.

Develop and implement digital sales activities and evaluate the effectiveness of these activities. Keep track of competitors' activities and trends in business. Collaborate with digital solution providers.

Responsibilities

  1. Providing and managing website content.
  2. Assisting in the creation of advertising texts
  3. Planning and implementing e-mail and SMS marketing campaigns
  4. Assisting in developing and managing the paid content advertising campaigns (Google, Bing, Yandex)
  5. Assisting in the developing and managing of social media campaigns (Facebook, Instagram)
  6. Assessing and reporting the effectiveness of digital marketing campaign results.
  7. Preparing, testing, and implementing new solutions to improve conversion on the website.

Skills Required

  1. Knowledge of marketing tools, especially in digital marketing, such as SEM/SEO, social media, mobile devices, email;
  2. Knowledge of online sales processes (e-commerce);
  3. Google Analytics knowledge;
  4. Good knowledge of MS Excel (e.g. in-action tables, functions);
  5. Good MS PowerPoint knowledge that allows you to create presentations;
  6. Basic knowledge of Google Tag Manager.
  7. Understanding the guiding principles of SEO

Additional Skills

  1. Good Latvian and English language (orally and in writing);
  2. Excellent time management skills and ability to set priorities;
  3. Ability to work in a team and high sense of responsibility towards the given tasks;
  4. Attitude towards attaining results in line with the mission and goals of the company;
  5. Analytical thinking and ability to focus on details;
  6. Desire to learn and obtain in-depth knowledge;
  7. Ability to clearly formulate requirements and evaluate their fulfillment;
  8. Interest in digital marketing novelties and development trends.

Remuneration & Work Schedule

Gross salary from EUR 1257 to EUR 1536 for a full-time position.

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Contact our local recruitment teams for all your career needs: phone number +371 22321877, e-mail - cv@mogotel.com

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